What is Ad Server & Why we should use Ad Server

An Ad Server is an innovation which oversees, serves, tracks and reports online display advertising campaigns. 

There are two kinds of Ad Servers: 

1. Supply Side - Publisher - Ad Server for Publisher
2. Demand Side - Advertiser - Ad Server for Advertiser

For what reason should publicists use promotion workers to run crusades? As a sponsor, what key components would it be a good idea for you to search for while picking a promotion worker for publicists? 

In a regular mission, a sponsor would buy promotion inventories from various sources; sites and applications, including from automatic stages, for example, advertisement organizations, DSPs and promotion trades. 

This turns out to be progressively intricate, as you would host to manage numerous gatherings for following, innovative changes and detailing. 

To guarantee effectiveness in promotion tasks, sponsors utilize an outsider advertisement worker to deal with their missions. Their advertisements are transferred to the promotion worker and afterward served into various traffic sources – utilizing only a solitary advertisement label content.

Why we Need Ad Servers

1. Platform Compatibility
2. Ads Load faster
3. Ads Load Quickly
4. Image Ads are compressed to load faster
5. Video Ads are Converted into ready ad serving formats like VAST, VPAID
6. For Properly tracking
7. Engagements (Clicks, CTR, Play, Views)
8. Real Time Reporting
9. On fly optimization
10. Creative Split Testing
11. For brand lift survey
12. Advance retargeting (can be done with DV only but tracking part will be missing)
13. DCO (Dynamic creative optimization) - currently can be done with Sizmek ad-server only

Difference between an Advertiser Ad Server & Publisher Ad Server

Ad Servers were made to give accommodation, straightforwardness and effectiveness in advertisement activities. Notwithstanding, there's a disarray with respect to why a promoter and distributer both have their own ad servers? 

The principle reason is that toward the finish of the mission, both the publisher and distributer can cross-review the campaigns and billings appropriately following the ad impressions served, advertisement visibility and execution.

Ad Server for Advertiser

Advertiser Ad Server is utilized by Advertiser (and Demand Side) to show advertisements on various sites and mobile applications(iOS & Android). They permit sponsors to roll out imaginative improvements that would be reflected in each site/application the ad tag is set on. 

It additionally goes about as a solitary dashboard for crusade the board and point by point detailing, for promoters to oversee advertisements and straightforwardly track promotion measurements, for example, visibility. Most sponsor promotion workers have close to ongoing announcing abilities, empowering publicists to continually enhance their advertisement crusades.

Ad Server for Publisher

Ad Server for Publisher is managed by supply side to show and oversee advertisements on their site or application. Other than definite following, it permits the distributer to make certain standards, for instance; which promotions should show specifically areas of the site and to whom the advertisements ought to be appeared to. 

Some distributer promotion workers additionally accompany a self-serve local advertisement designer, permitting distributers to make and oversee unique promotion organizes that follow the look and feel of their site or application.